The image of the feebleminded female wandering into the showroom, ripe for the salesman’s manipulation, has, for the most part, been replaced with the vision of a woman who is a savvy, knowledgeable buyer. There is no doubt that today’s women are educated, independent and capable of making informed consumer decisions. We are financially literate, market intelligent, knowledgeable of our credit scores and savvy users of our credit cards.
It is a fact that over 70% of everything that is sold in the United States is purchased by women. This includes the family or personal automobile. In respect to this awesome purchasing power, dealers out there are working hard to cater to the woman buyer. After, all, really, why shouldn’t they? In today’s challenging markets, car salesmen or salespeople must develop sensitivity to their loyal supporters in general and the holder of the purse-strings in particular. Those car dealers who intend to survive the current financial reality now work hard to provide women with a comfortable buying experience.
Therefore, dealerships have lately adapted their marketing techniques to dignify women who enter their merchandise areas. To begin with, if you have not visited a showroom lately, I advise you to spend a Saturday afternoon shopping for cars. Today’s dealers now employ professionals that are helpful, friendly staff who offer expert advice based on your personal needs. Due to strong competition in the automobile market, dealerships are aware of the reality that women say all they need to with the use of their feet – if she start to feel pressured or uncomfortable they will walk – right out of their dealership and into another. So, today’s dealers now ensure that each and every detail of the car buying process is easily explained. Women are given all of the information asked for such as what is required to get the best finance rates, the most amount of money on her trade-in and the very best price on the car of her choice and not the car the salesman wants her to have so he will make the most commission!
For those women who are still hesitant to buy an automobile without a man present, here are a few final tips to bolster your confidence. First, seek out a salesperson that is either a friend or a friend of a friend. These people tend to be more honest. Next, only buy a new or used car from a woman. Finally, consult with other female car buyers. Now get out there…and happy car shopping.



